Championing Independent Media

We train journalists to uncover the truth and hold power to account. From investigative journalism on war crimes to world-class storytelling on Sudan’s culture and aspirations, we help creators shape authentic narratives that resonate globally.

Building Resilient Communities

We work side by side with civil society organizations to empower marginalized groups, especially women and youth, to advocate for peace, justice, and equality. Our programs promote storytelling, reconciliation, and the rebuilding of cohesive societies.

Promoting Digital Innovation

The future is digital. We’re leveraging the power of new media to create platforms where diverse voices can thrive. By teaching digital literacy and fighting disinformation, we’re empowering communities to shape a more inclusive and informed world.

Faisal Mohamed Salih

Chief Executive Officer| Co-Founder | Media & Governance Expert | Human Rights Advocate

Faisal Mohamed Salih is an esteemed journalist, academic, and human rights advocate with a distinguished career in media, governance, and civil society development. As the CEO of INFORM Institute, he leads initiatives that champion independent media, governance transparency, and the protection of human rights in Sudan and the region.

A highly respected media scholar and trainer, Faisal has mentored generations of journalists and played a pivotal role in shaping Sudan’s media ethics and press freedoms. His academic expertise is matched by his philanthropic commitment, supporting journalists, civil society actors, and marginalized communities in their fight for justice and representation.

Faisal’s contributions extend to government and policy, having served as Sudan’s Minister of Culture and Information during the transitional period, where he pushed for press freedom, media reforms, and public access to information. His fearless advocacy earned him the Peter Mackler Award for Courageous and Ethical Journalism, recognizing his dedication to truth, accountability, and human rights.

At INFORM Institute, Faisal continues to shape independent media and governance policies, ensuring that Sudan’s democratic transition is informed, inclusive, and grounded in equity and justice.

Rashid Saeed Yagoub

Senior Policy Analyst | Co-Founder | Diplomatic & Strategic Communications Expert | Former Deputy Minister of Information

Rashid Saeed Yagoub is a diplomatic and strategic communications expert with extensive experience in policy analysis, governance, and media development. His career spans international diplomacy, Sudan’s transitional government, and independent media, making him a key figure in Sudan’s political and information landscape.

As Deputy Minister of Information during Sudan’s transitional period, Rashid played a critical role in shaping media policy, strengthening press freedoms, and fostering transparency in governance. His diplomatic work positioned him as a bridge between Sudanese stakeholders and the international community, ensuring that Sudan’s reform efforts remained globally aligned and locally effective.

A staunch advocate for independent media, Rashid was instrumental in the expansion of Dabanga Radio, which became a critical source of independent news and crisis reporting. His work in countering misinformation, amplifying marginalized voices, and ensuring information accessibility has been vital in conflict-sensitive environments.

At INFORM Institute, Rashid leads research, policy analysis and strategic communications, ensuring that media and governance reforms are both inclusive and impactful. His expertise in public diplomacy, negotiation, and transitional governance makes him a key architect of Sudan’s journey toward accountability and peace.

Rasha Kashan

Director of Programmes & Inclusion Strategies| Co-Founder | Media & Governance Leader | Diversity & Innovation Pioneer

Rasha Kashan is a renowned global media leader, bringing over 25 years of experience in high-profile international media, including 20 years at the BBC. She is widely recognized for her pioneering editorial and diversity innovations, shaping the global conversation on inclusive media and governance.

At the BBC, Rasha spearheaded transformative diversity initiatives, including the 50:50 Equality Project, which revolutionized gender representation in newsrooms, AimHigh, which nurtured future leaders from underrepresented backgrounds, and the first-ever disability journalism development programme in the Global South, ensuring disabled journalists could tell their own stories on a global stage.

Her impact extends beyond the BBC—Rasha has shaped media diversity models that have been replicated globally, establishing her as a visionary in inclusive journalism and governance. Her expertise in research, editorial innovation, and strategy development makes her a sought-after voice in international forums, influencing policy and practice across the media industry.

At INFORM Institute, Rasha directs digital media and inclusion strategies, ensuring that media, governance, and civil society initiatives are not just representative, but transformative. She remains dedicated to elevating marginalized voices, fostering accountability, and driving sustainable change in Sudan and beyond.

Suha Ahmed

Communication Officer

Suha Ahmed is a dynamic communications professional with expertise in corporate communications, strategic storytelling, and digital content creation. With experience in international organizations and a background in both communications and technology, she crafts compelling narratives that enhance brand visibility and audience engagement.

Her expertise spans content development, brand strategy, and event documentation, ensuring organizations effectively connect with their audiences. Suha’s ability to merge creativity with strategic communication has made her a valuable asset in shaping public narratives and strengthening organizational presence.

At INFORM Institute, Suha oversees content strategy, digital engagement, and public outreach. She is leading the design and development of the institute’s website, ensuring a seamless and impactful digital experience. Through her work, she is committed to fostering meaningful dialogue and enhancing organizational visibility.